Europeans

A Year of Tina Brown and Newsweek Still Needs a Savior

Those behind the mashup believed, of course, that their idea was a great one. Or at least they hoped it would be, despite the battered state of both the economy and print media.

“We’re providing a much bigger platform and access to a very sought-after audience for marketers in the various platforms they want,” Stephen Colvin, the combined company’s CEO, said just after the merger was announced. “That will definitely lead to all kinds of incremental revenue opportunities. And Tina Brown is a very talented editor. There’s no doubt that will lead to circulation growth.”

“This merger provides the ideal combination of established journalism authority and bright, bristling website savvy,” Newsweek owner Sidney Harman said at the time.

Their expectations have not been met. The company has made some strides toward improving its financial state, but together Newsweek and the Beast lost an estimated $30 million last year, sources with knowledge of the company’s finances told Adweek, confirming earlier reports. Brown said the Beast was on track to be profitable this year, but even if that happens, the company still has to find a way to deal with the losses at Newsweek, which are estimated to have hit $20 million last year.

Source: Adweek

Five Reasons Why New Magazines Fail: Avoid These Mistakes ...

As many as 9 out of 10 fail.

With odds like these, why bother?

Only you can decide whether to invest the time and money needed to launch a new publication. Before launching your dream magazine, consider these five common reasons new magazines fail:

The Magazine Lacks a Sound Business Plan

Magazine publishing is a business. It's possible for a magazine to have excellent editorial content, top-notch writers, and cutting-edge design, but still fail because the publication lacks a sound, well-executed business plan.

The Magazine Lacks an Audience

Is there an audience for your publication? Asking your friend or mother if they think there's an audience for your magazine doesn't count.

Hire an outside firm to conduct some preliminary market research and survey people who are objective. Don't launch a publication until you have a clear target audience that is large enough to support your publication....

Read more...

Campaign start for the new MINI ... - United Networker Magazine

by Editorial staff

The cross-media campaign is about to start with an online film giving an initial foretaste of the print ads and TV elements to follow

Munich . The successful market launch of the MINI Coupé is being followed by that of its accomplice, the new MINI Roadster. The new MINI Roadster is the first open-top two-seater in the MINI family to be equipped for any experience. With its special licence to go on a new adventure each day, it’s the equal of its accomplice, the MINI Coupé, in every way. Whether it’s in Jamaica or in sunny Istanbul – MINI fans worldwide will have some real driving fun. This is clear from the current cross-media campaign with the start of the online film “Saturday in Istanbul”. The reveal film can be seen from now on at http://youtu.be/v04D-53Lh5M and on the MINI Brand channel at www.youtube.com/MINI. TV, print and social web elements will follow from January 2012.

...

Read more...

Starting Running Successful Newsletter Magazine News

Personal Finance

Globe and Mail - Dec 31, 1969

The MoneySaver has provided just that kind of help since it was founded more than 30 years ago by Dale Ennis, a onetime school teacher who turned an eight-page newsletter into a not-very-glossy magazine published nine times a year both in paper form

Target selling the iPad cheaper than Apple

ZDNet (blog) - Dec 31, 1969

This could appear contradictory, however feminine nature of this season's variations pulls as a result of flowing seventies fabrics as well as cuts and seems to just start using a hint involving 80s metallic and equipment - and it's really a success. .

A Year of Tina Brown and Newsweek Still Needs a Savior

Adweek - Dec 31, 1969

“Four-plus percent is a high number for arrears,” says Jack Hanrahan, the editor of CircMatters, a newsletter about magazine circulation, and a former print buyer. “The spin that would make sense to me was, 'Well, we had a lot of people coming up to

Click to go to the Glossary

Media Update - Dec 31, 1969

A wicked tale comes to Kalk Bay Theatre Rose Red has its Cape Town premiere at Kalk Bay Theatre from 9 November, following a highly successful run at the National Arts Festival this year. Karen Zoid and Vusi Mahlasela on stage at The Fugard TheatreThe